Clearing the Way for Regional Trade: Why Cross-Border Businesses Choose New Plan Logistics

Aerial view of container cargo ship in sea.

The East African Community (EAC) has made great strides in trade integration—but cross-border logistics remain a stumbling block for many businesses operating across Uganda, Kenya, Rwanda, and Tanzania.

Non-tariff barriers, inconsistent documentation rules, and poorly coordinated clearance processes still cost companies millions annually.

Yet, amid these trade barriers, one firm continues to thrive where others struggle: New Plan Logistics Limited.

With clearing hubs and logistics coordination points strategically located across major border points—including Malaba, Busia, and Mutukula—the company has positioned itself as a cross-border enabler, not just a clearing agent.

Their process starts well before a truck hits the border. “We engage clients at point-of-origin planning,” explains the company’s regional logistics coordinator. “That means harmonizing EAC tax codes, preparing customs declarations in advance, and flagging risk items before they become problems.”

Clients who once juggled multiple agents across different countries now rely on New Plan’s integrated model. Freight forwarding, customs brokerage, inland transport, and documentation are all handled under one roof.

In a region where fragmented logistics often slow trade to a crawl, New Plan’s seamless execution is giving businesses the confidence—and capacity—to scale.